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Is Your CX Team Primed for Success in Financial Services?


Mar 26, 2020 01:36 PM

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Sarah Cridland
Lead Optimisation Strategist @REO
Sarah has been working in the digital marketing industry for over 12 years. As Lead Optimisation Strategist, she delivers data-driven optimisation programs for REO clients across Europe such as Direct Line, M&S, Sixt, More Than & Butlin’s.
Sigi Bessesen
Head of Optimisation @HSBC
With 15+ years in the digital space and experiences at Google and Adobe, since 2016 Sigi has been leading HSBC digital strategies towards becoming a customer-first, optimisation organisation.
Michael Plimsoll
Industry Marketing Director @Adobe
Mike is part of Adobe's Product & Industry Marketing team, responsible for Financial Services across EMEA. He works with brands such as HSBC, Allianz, Aviva, UBS and RBS to create competitive customer experiences that deliver business value.